An architect's drafting table in a dark studio, technical drawings and a scale rule lit by a single warm desk lamp

NYONIC/Web development

Web — Sites, landing pages and applications

Sites that load before
the doubt does.

Most small-business sites are a template on a slow platform, carrying a monthly fee and a page that takes four seconds to appear. I build them by hand instead — fast, structured, and yours. The page you are reading is one of them, and there are eleven more below.

Call (585) 524-8976 Or email me →

Selected work

Twelve sites you can open right now.

Every one of these is live. Open any of them on your phone and time how long it takes to appear — that is the part most agencies would rather you did not measure.

The Pizza Shoppe site — a Detroit-style pizza hero with the headline “Detroit-style pizza with edges worth fighting over”Restaurant · Penfield, NYThe Pizza ShoppeDetroit-style pizza shop. Menu mirrored from their live POS, real photography only, no stock food.Open the live site ↗Black Beard K9 site — headline reading “We don't just train your dog. We train you.” beside a photo of a trainer and dogDog training · Rochester, NYBlack Beard K9One-page site for a private trainer. 60fps animation, program pricing, single call-to-action.Open the live site ↗Pizza Promo Pro site — headline reading “Save time. Turn 1 menu special into 7 days of content” beside a content-workflow dashboardNYONIC product · Desktop appPizza Promo ProContent workspace for independent pizza shops. One menu special in, a week of drafted posts out.Open the live site ↗ScriptSift site — headline reading “Break down a feature before your coffee's cold” beside a screenplay page marked up with colour-coded breakdown elementsNYONIC product · Web appScriptSiftScreenplay breakdown tool. PDF in, an editable scene-by-scene breakdown and an Excel export out.Open the live site ↗GrowTrackr site — a green hero reading “Track every stage, from seed to harvest” above a product screenshotNYONIC product · Desktop appGrowTrackrMarketing site and license flow for a one-time-purchase desktop app. Built to sell, not to browse.Open the live site ↗Rivals Tournament Director site — headline reading “Run the whole show” beside a live tournament control-room dashboardNYONIC product · Desktop appRivals Tournament DirectorCommand center for esports tournament organizers — brackets, check-ins, live match control and broadcast, in one local-first desktop app.Open the live site ↗Closebud site — a dark hero reading “The nearest shop, right now” with a locate buttonNYONIC product · Location appClosebudShop finder built on a licensed-dispensary dataset, with geolocation ranking and user accounts.Open the live site ↗StrainVault site — a dark catalog interface reading “The strain library, verified and complete”NYONIC product · Catalog appStrainVaultSearchable catalog with accounts, photo uploads and a personal dashboard behind a login.Open the live site ↗Grow. consulting site — headline reading “Your best harvest yet, guided by a pro” beside a results panelConsulting · Landing pageGrow.Consulting landing page built around one action: book the intro call. Quote flow included.Open the live site ↗PROOF site — large type reading “Pulled at 7:40. Gone by nine.” beside a photograph of a cinnamon rollConcept build · Bake shopPROOFConcept build for a cinnamon roll shop — a live bake clock and a product-forward landing page.Open the live site ↗Magnum Pest Control site — a navy hero reading “Western New York pest control done right.” beside a technician treating a rooflineConcept build · Pest control, Groveland NYMagnum Pest ControlUnsolicited rebuild of a local pest control site, drawn from the company's own print collateral. Nine pages, searchable pest index, after-hours booking.Open the live site ↗Oatka Fields site shown on a phone — type reading “Your dog spends the week outside.” over a dusk field silhouetteConcept build · Dog boarding, Mumford NYOatka FieldsMobile-first scroll-film for a country boarding kennel — one continuous westward drift from dawn to dusk, animated entirely in code.Open the live site ↗

A mix of NYONIC's own products and sites built for real businesses. Where a build was made on my own initiative rather than commissioned, it says so.

A slow site loses people before it says anything.

A large share of the people who land on a page that takes four seconds are gone before it finishes. They do not tell you, they do not fill in the form, and your analytics just records a bounce. The copy might have been perfect. Nobody read it.

The usual builders get you online over a weekend and then charge you every month for a page that loads a megabyte of scripts you never asked for. You end up renting a slow site indefinitely, and you cannot take it with you.

This site is the argument. No frameworks, no dependencies, no tracking bloat, and it renders effectively immediately. That is not a trick. It is what happens when somebody builds a page instead of assembling one.

What this page is doing

Dependencies
None. No framework, no jQuery, no CDN calls
Fonts
System and native serif — nothing to download
Scripts
One file, deferred, a few kilobytes
Hosting
Static, on infrastructure that costs effectively nothing

How it works

Three steps, one build.

We agree the job

What the site has to do, who it is for, and the one action a visitor should take. That decides the rest.

I build it

Design and code as one pass. You see it on a live URL early, rather than as a flat mockup at the end.

You own it

Deployed, fast, handed over. No monthly fee to me for the site continuing to exist.

What you get

  • A site built to load fast on a phone on a bad connection, which is how most of your visitors will actually see it
  • Clean semantic structure and schema markup, so search engines can read what your business does instead of guessing
  • Layout and copy treated as one decision rather than two, because a beautiful page that does not convert is a failure
  • Mobile-first layouts that hold at every width, tested rather than assumed
  • Accessible by default — real contrast, keyboard navigation, and reduced-motion respected
  • Deployed on infrastructure that costs you nothing or close to it, in your own account, with the code handed over

Cover image is an illustration produced in-studio. The actual work is the twelve live builds above.

Typical builds

Landing page
One page, one action, built for a campaign
Business site
Five to ten pages, one per thing you actually sell
Application
Logins, data, payments — React and Vite
Rescue
Speed, structure and schema fixes on a site you already have

Pricing

Every project is quoted.

Web builds price on how much site there is, whether it is a marketing site or actual software, and who is producing the content.

Factor 01
Pages
how much site there is

A single landing page and a ten-page service site with a blog behind it are different builds. Page count is the simplest and usually the first question.

Factor 02
Build
marketing site or actual software

A marketing site is one thing. Logins, databases, payments and dashboards are software, and software is priced as software — that work has its own page.

Factor 03
Content
who writes and shoots it

If you have the copy and the photography, we move fast. If I am writing the copy and producing the imagery, that is real work and it belongs on the quote.

No published rate card, because a rate card either overcharges the small job or underprices the big one. Email me the scope or call and you will have a number, not a meeting.

Questions

Before you get in touch.

What do you build sites with?

Whatever is right for the job. Marketing sites are usually hand-written HTML, CSS and a small amount of JavaScript, because that is what makes them fast. Applications are React and Vite. I do not put a framework on a five-page site to make my own life easier at your expense.

Will I be able to update it myself?

Tell me up front if that matters and I will build it so you can. For a lot of small businesses the honest answer is that they update the site twice a year and would rather send me an email than learn a CMS — in which case a CMS is mostly just another thing to keep patched.

Do you charge monthly?

Not for hosting a static site. That genuinely costs nothing on modern infrastructure, and I set it up in your account so it is not tied to me. Ongoing changes and marketing are separate, and only if you want them.

Can you fix or speed up my existing site?

Often, and it is worth checking before you pay for a rebuild. Send me the URL and I will tell you whether the faster path is fixing what you have or starting again.

How long does a site take?

A focused landing page is days. A full small-business site is usually two to four weeks, and most of that time is content and decisions rather than code.

Do you do the SEO as well?

The technical half of it is built into every site I make — structure, speed, schema. The ongoing side of it has its own page.

Send me your site.

I will tell you whether it needs a rebuild or a repair, and roughly what either one costs, before you commit to anything.

(585) 524-8976

or jason@nyonic.com

Also from NYONIC

The Pizza Promo Pro app, one of four shipped NYONIC productsAppsApp developmentWeb and desktop software. Four shipped products of my own.See app development →A library card catalogue with one drawer open on packed index cardsSearchSEOTechnical and local search, fixed at the structure.See seo →A studio wall of overlapping pinned photographic prints under raking lightGrowthOnline marketingPaid social, content, email and lead generation.See online marketing →