NYONIC/Search engine optimization
SEO — Technical and local search
Most small-business search problems are not competitive, they are structural. The site is slow, the pages have no headings, the business has no schema, and Google is guessing at what the company does. That is fixable, and the fix often shows up in weeks.
The typical small-business site gives a search engine almost nothing to work with: one generic page covering six different services, a title tag that says “Home,” no structured data at all, and a load time that gets it pushed down on mobile before anyone has judged the content.
Meanwhile what your customers actually type is “drone photographer near me” or “restaurant video Rochester” — specific, local, and carrying real intent. If you have no page that answers that phrase, you cannot rank for it, no matter how good the business is.
The work is unglamorous and it compounds. One page for each thing you do, written to answer a real question, structured so a crawler understands it. That is most of local SEO, and most people never do it.
What usually turns out to be wrong
How it works
A real look at the site, the markup and what you currently rank for. You get the list whether or not you hire me for the rest.
Structure, speed, schema and the pages that are missing entirely. Highest-impact items first, not alphabetically.
New pages for the things people actually search, measured against what moves rather than what was planned.
Cover image is an illustration produced in-studio, not a client deliverable.
Where the wins usually are
Pricing
SEO work prices on the size of the site, on whether you want the findings or the fixes, and on whether it ends or continues.
Auditing and restructuring a five-page site is a different job from a fifty-page one with a blog archive behind it.
Some people want the list because they already have a developer. Some want it done. The audit is the cheap part; implementation is where the hours are.
Technical fixes are a project with an end. Content and ranking work is monthly, because search results are not something you finish.
No published rate card, because a rate card either overcharges the small job or underprices the big one. Email me the scope or call and you will have a number, not a meeting.
Questions
Technical fixes — speed, titles, schema, crawl errors — can show up within weeks. Ranking for a genuinely competitive phrase takes months. Anyone promising you page one by a specific date is either guessing or lying to you.
No, and nobody can. What I can tell you is what is currently preventing you from ranking, because that part is measurable and it is usually the actual problem.
Probably not. For most local service businesses, one good page per service you offer beats fifty thin blog posts. Publishing volume matters in some markets, and yours most likely is not one of them.
It is structured data inside the page that states, in a format machines read directly, what your business is, what you sell and what it costs. It is how you get the search result with prices and dropdown FAQs instead of a plain blue link. It is invisible to visitors and it is one of the highest-value hours in local SEO.
Yes. If the site is structurally healthy and the real problem is that you are in a competitive market, I will say that rather than sell you an audit that says the same thing more slowly.
Either. I build sites, so I can implement everything I recommend. If you already have a developer, the audit is written so they can action it without me being involved.
Send the URL. I will tell you the three things holding it back, in plain English, whether or not you hire me to fix them.
(585) 524-8976Also from NYONIC
