NYONIC/Online marketing
Marketing — Paid, content and lead generation
Most agencies sell you a strategy and then subcontract the making of it. I make the thing — the video, the images, the page, the emails — which means strategy and execution are one conversation, and there is nobody in the middle to blame when nothing goes out.
Nearly every small business that has hired a marketing agency tells the same story: a good-looking plan, a monthly report full of impressions, and very little work actually produced. The plan is not the product. The ads, the video, the landing page and the emails are the product.
The reason so little gets made is that agencies mostly do not make it. They coordinate other people who do, and every handoff costs money, costs time, and quietly costs a little of the original idea.
I am the coordination layer and the production layer. If the campaign needs a video, I shoot it. If it needs a landing page, I build it. That is the entire reason things actually go out the door.
Why nothing ever ships
How it works
What a customer is worth to you, and how many more you can actually handle. Everything else follows from those two figures.
Creative produced, pages built, campaigns live. Start small, then put money behind whatever works.
Monthly and honestly. Spend follows results, not the plan we wrote in month one.
Cover image is an illustration produced in-studio, not a client deliverable.
What gets reported
Pricing
Marketing engagements price on how much is going through the ads, how much creative has to be produced, and how many places you are trying to show up at once.
Managing $500 a month and $10,000 a month are different jobs. You pay for the work involved, not a percentage skim that grows for its own sake.
Campaigns die of creative fatigue more than anything else. How much new video and imagery you need each month is usually the largest variable in the whole engagement.
One channel done properly beats four done badly. Every added channel adds real cost, so we add them once the first one is working.
No published rate card, because a rate card either overcharges the small job or underprices the big one. Email me the scope or call and you will have a number, not a meeting.
Questions
Below roughly $500 a month in ad spend, paid social does not gather enough data to optimise and you are mostly buying noise. If you are under that, your money does more on the site, the content and local search first — and I will tell you so rather than take the work.
No. That model quietly rewards me for telling you to spend more. You pay for the work; the ad spend goes to the platform.
I handle it. That is the whole reason to hire a studio rather than a marketing consultant — the video, stills, copy and landing pages come from the same place as the campaign, so nothing waits on a third party.
Spend, leads, cost per lead, and what changed since last month. Anything that cannot be tied back to one of those is context, not a result.
Yes, monthly, and you keep everything — the creative, the pages, the list and the ad accounts, because they are set up in your name rather than mine. Marketing that holds your assets hostage is not marketing.
Yes. If the maths does not work — margin too thin, or a market too small to advertise into profitably — I would rather say that at the start than take six months of retainer while we discover it together.
Tell me what a new customer is worth and how many more you can handle. If paid marketing is not the right move for you yet, I will say so.
(585) 524-8976Also from NYONIC
